Friday, August 25, 2023

Pre...Fill In the Rest

Humana is currently running an ad for their health care that is taking a somewhat different tack of advertising themselves by not showing a flock of happy, healthy people playing pickle ball, hiking mountains, or swimming across channels. They're trying to be realistic about health. You might need insurance for a health event. Well, yeah.

They show someone who quite seriously is telling you the virtues of being with Humana because they're "pre-diabetic." I don't know what this is, but I'm convinced that having been born I'm at an increased chance of "pre-death." Pete Hamill put it succinctly: Life is the leading cause of death.

There is a TV ad that shows a woman going into a pharmacy for a shot of something because she's afraid of her chances of getting pneumococcal pneumonia and winding up spending days in the hospital hoping that the other patient in the room will ever stop watching Steve Harvey, even with their headphones on. She tells us she's at risk. No shit sister. We've all got a chance of that one, and probably not a very big chance unless you're working in a biological weapons lab. But go ahead, sell that one.

Humana, or any other health insurer, is not going to show you actually using the insurance for a serious medical event. That's too scary.

They're not going to show you with your leg bandaged up and hoisted up in the air in a hospital; they're not going to show you getting dialysis, or infusion therapy for cancer. No, those events are too scary to depict. You'll just rationalize them away because you feel they can't happen to you. They're going to dance around a village square and tell you how you can control your A1-C levels instead.

I take several medications for past ailments that required some serious medical attention. I worry that none of the medications I take is being hustled on the evening news. I wonder if I just wasn't sick enough, or maybe my medical providers are deaf to different drugs. I feel good, for which I should probably feel guilty with so many people seemingly in need of all the other medicines being hawked by Big Pharma.

The one good thing about the evening news is that Jeopardy follows.

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